Apple is a prominent hardware and software company best known for its series of personal computers, the iPod and its innovative marketing strategies for its products.
Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others -- such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster and more reliable -- helped Apple cultivate a reputation for innovation, which the company still enjoys today. The Apple headquarters are located in Cupertino, CA, at 1-5 Infinite Loop. Apple borrowed the name for the circular road around their office buildings from programming, where an infinite loop is the term for a code sequence lacking a functional exit.