Content management application
A content management application (CMA) is the front end component of a content management system (CMS). The CMA interface allows users to create and manage corporate or website content.
A CMA usually includes templates that automate many of the repetitive aspects of content creation and editing. Most current CMAs provide a WYSIWYG (what you see is what you get) interface, which makes it possible for users to create and work with content without using HTML.